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課程名稱 |
商業溝通
Business Communication |
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開課學期 |
112-1 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
堯里昂 |
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課號 |
GMBA5031 |
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課程識別碼 |
749EU0240 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二7,8,9(14:20~17:20) |
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上課地點 |
管一103 |
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備註 |
本課程以英語授課。
限GMBA班學位生 或 限管理學院交換生與訪問生
總人數上限：50人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
In today’s fast-paced business world, effective communication is key. With the rise of online connectivity and global business practices, interactions between employees, management, clients, and the public are more important than ever. From written correspondence with clients to mass public messaging, critical business presentations, and personal branding, strong communication skills are essential for success.
That’s why Business Communications is consistently ranked as a top workplace skill by employers and recruiters. This course is designed to help you develop the written and spoken communication proficiency you need to excel in various business scenarios. |
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課程目標 |
At the end of the course, students will be able to:
1. Analyze situations and audiences to determine the most effective communication strategies and platforms.
2. Communicate effectively in interpersonal and intercultural settings.
3. Demonstrate good written and oral communication for written Business Communications.
4. Deliver an effective business presentation.
5. Deliver an effective Business Pitch (Think Shark Tank) |
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
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參考書目 |
Textbook
Cardon, Peter. W. (2018). Business Communication: Developing Leaders for A Networked World, Third Edition. McGraw-Hill Higher Education. University of Southern California. (東華書局)
HBS Cases
1.Give Your Colleague the Rating He Deserves--or the One He Wants?; Anthony J. Mayo, Joshua D. Margolis, Amy Gallo https://hbsp.harvard.edu/product/R2001M-PDF-ENG?Ntt=&itemFindingMethod=Search
2.Taken Advantage Of; James R. Detert, Christina Black https://hbsp.harvard.edu/product/UV7900-PDF-ENG?Ntt=&itemFindingMethod=Search
3.Mountain Equipment Co-op: Engaging Stakeholders on Social Media; Michael Sider, Ken Mark https://hbsp.harvard.edu/product/W19134-PDF-ENG?Ntt=&itemFindingMethod=Search
4.Whom Should We Promote?; James R. Detert, Christina Black https://hbsp.harvard.edu/product/UV7923-PDF-ENG?Ntt=&itemFindingMethod=Search
Supplementary Materials
1.Communicating in Organizations in the Digital Age; June West, ZakharIvanisov https://hbsp.harvard.edu/product/UV6408-PDF-ENG?itemFindingMethod=Collections
2.Mastering the Media: Make It Your Story; HBS Press, Harvard Business School Press.https://hbsp.harvard.edu/product/6617BC-PDF-ENG?itemFindingMethod=Collections |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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Week 1 |
Sept 5, 2023 |
Session 1: Introduction to Business Communication
• AIM Process to Audience Segmentation
• Trust, Credibility & Communication Barriers
• Building Effective Rapport |
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Week 2 |
Sept 12, 2023 |
Session 2: Principles of Interpersonal and Team Communications
Gallup polls on working adults demonstrate that employees consider interpersonal skills as essential for career success. In fact, one survey indicates that 87% of working professionals consider that skills in dealing with people are needed for success. Emotional intelligence lies at the center of this skill. In this class, we take a more detailed look at these underlying concepts:
• Traditional Theoretical Models of Interaction
• Relationship Awareness Theory
• Managing and Using Emotional Intelligence during Interpersonal Communication |
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Week 3 |
Sept 19, 2023 |
Session 3: Developing Cultural Intelligence
About 54% of working professionals spend about one-third of their time working in teams. And, at any given time, a team’s members may not even be in the same location due to global dispersion or complications brought on by pandemics such as Covid-19. This session takes a closer look at:
• Understanding Intercultural Barriers to Communications
• Intercultural Etiquette—Goals, Motivation and Ethics
• Verbal and Non-verbal Language Codes
• Cross-Cultural Decision-Making Models
Class Activity: Cultural Analysis |
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Week 4 |
Sept 26, 2023 |
Session 4: Principles for Message Planning and Design
Throughout a career, communication is constant, and each situation and message bring a unique scenario. This session focuses on those tools that would best enable a communicator to plan and manage a message with an effective tone to meet the need of the situation.
• Process (AIM)
• Tone & Natural Language
• Completeness
• Structure & Nonverbal Cues in Writing
• Language Mechanics
Class Activity: Effective Self-Introduction Pitch and Team Recruitment |
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Week 5 |
Oct 3, 2023 |
Session 5: Managing Traditional and Online Tools for Business Communication
On average, 25% of the working day is still spent on emails. This has been despite research showing the average employee can save up to 8 hours per week on communications through the adoption of social media into workplace communications. This session looks at traditional tasks, and the benefits of more modern, media-rich tools:
• Memos, Meetings, Minutes and Agenda
• Managing Emotion and Formality in Emails
• Strategies for Dealing with Information Overload
• Managing Digital Communication
Case: Routine Communications |
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Week 6 |
Oct 10, 2023 |
Tuesday, October 10 The National Day (holiday) |
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Week 7 |
Oct 17, 2023 |
Guest Speaker: Ambassador Leonard Chao
Chairman of the International Affairs Committee
Deputy Chairman of Policy Think Tank
Former Taiwan Ambassador to the Kingdom of Eswatini and Representative to Washington DC in the 1980's
Topic: International and Intercultural Communications (Tentative)
Session 7: Managing Difficult Conversations
• Managing difficult Conversations
• Managing Written and Spoken Tone
HBS Case: Give you Colleague the Rating He Deserves—or the one he wants? (HBR)
Assignment 1 Due |
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Week 8 |
Oct 24, 2023 |
Session 8: Business Proposals and Reports
Whether for an internal or external audience, the average business compiles reports on several subjects. Whatever the audience, the purpose is near-universally intended to improve decision-making and thereby the business. This session looks at the more common report genres and converting this into a business pitch.
• Knowing your Audience ~ Knowing Your Topic
• Setting Goals
• Drafting |
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Week 9 |
Oct 31, 2023 |
Session 9: Business Presentations
• Drafting & Editing Reports
• Styles & techniques
• Answering Questions
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Week 10 |
Nov 7, 2023 |
Session 10: Activity: The Business Presentation
Assignment 2 Due |
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Week 11 |
Nov 14, 2023 |
Session 11: Press Conferences
Inevitably, a business must communicate with the public at large. Traditionally, this is done through a press release or a media statement. The occasion of the release might be either positive or negative. This session takes a closer look at media relations.
• Managing the Media
• Framing the Message
• Matching Tone and Style
• Delivering Bad News
Case: Best Self or Best Company |
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Week 12 |
Nov 21, 2023 |
Session 12: Activity: The Press Conference |
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Week 13 |
Nov 28, 2023 |
Session 13: Persuasive Techniques I
There are many situations in business when you want to persuade. Persuasion involves the successful incorporation of a range of rhetorical and nonverbal actions. The session is dedicated to exploring some of the most important tools and the appropriate circumstances in which to use them.
Case: Whom Should We Promote? I (HBR) |
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Week 14 |
Dec 5, 2023 |
Session 14: Persuasive Techniques II
Case: Whom Should We Promote? II (HBR) |
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Week 15 |
Dec 12, 2023 |
Session 15: Business Pitches
• Composing Pitches
• Implementing persuasive techniques in written and spoken messages.
• The Sales Pitch
Class Activity: Learning Lessons from Successful and Unsuccessful examples and Drafting a Pitch |
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Week 16 |
Dec 19, 2023 |
Session 16: Final Assignment: Shark Tank Presentation
Due: Written Business Report |
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